Thirty years of media.One firm.
The Variant is a Dubai-based team of producers, strategists and engineers. Founded and led by Hutch Azcarraga.
Founder & Executive Director
Hutch
Azcarraga
Thirty-plus years across media, communications and live content operations — from broadcast, film and streaming to Web3 and AI-driven platforms.
He has built networks, studios and campaigns at scale, and led XR, AR/VR and virtual production pipelines, including 4K live multi-camera setups. He is also a Partner and Executive Director at AIM World.
At The Variant he puts that range in one place. Clients get one strategy and one team: PR, production, events and AI, working together.
30+
Years in media
5
Cities
4K
Live multi-camera
XR
Virtual production
01 Career
From the broadcast floor
to AI.
01
Broadcast & Film
Started in television and film. Learned production from the floor up: crews, cameras, deadlines, live air.
02
Networks & Studios
Built media networks and production studios. Ran content operations at scale across markets.
03
Streaming & Live
Led live content operations, including 4K live multi-camera productions and streaming channels.
04
XR & Virtual Production
Directed XR, AR, VR and virtual production pipelines for brands and broadcast.
05
Web3 & AI
Moved early into Web3 campaigns and AI-driven platforms. Now integrates AI into every part of the pipeline.
06
The Variant
Founded The Variant in Dubai: PR, media, events and AI under one roof.
"Media, PR and AI should work as one system. That is the whole idea."
Hutch Azcarraga
02 Expertise
Range,
under one roof.
03 Presence
Based in Dubai.
Represented in five cities.
Our team works from Dubai. In each other city, a trusted representative who lives there handles local clients, partners and productions.